32Red Presses Forward with Italian Plans

The British online gambling company plans to enter the huge Italian gambling market.

32Red Plc has confirmed it is forging ahead with its plans to earn the Italian online gambling market,

The confirmation follows news that 32Red outperformed expectations in July and August, with a 22% rise in revenues.

Overall, 32Red’s performance in the first half of 2012 was strong, with revenues rising 50% to £16.5million.

However, 32Red did face some hefty exceptional costs, most notably almost £60,000 from a trademark dispute court case brought against William Hill, which 32Red won.

32Red CEO Ed Ware said the company is keen to follow rivals Paddy Power and William Hill and begin operating in the Italian market.

“While we continue to focus on our core market of the UK, we look forward to utilising our Italian license to expand the profile of the brand and to grow business in another market,” said Ware.

He continued, “We intend to enter the Italian online casino market in early Q4 and are looking forward to commencing marketing and operational activities.”

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